FundraisingMonthly donors for nonprofits Customer acquisitionEnergy, telecom, home services, security How it works Full serviceConsulting, digital, contact centre and funding Results Compliance AboutWho runs Impact, and how it is put together Careers Let's talk
Results

Every number has a month and a denominator.

Every figure here carries the window it came from and the number it was measured against. Nothing is averaged to flatter it.

Client names withheld by policy. Named references and full cohort files are available under NDA.

Customer acquisition

A national utility, helping customers save energy.

The utility designed its own customer-service program with us to reach households at home and help them cut their energy use. Every conversation is verified and recorded, so the utility knows exactly what its customers heard.

80Conversations per rep, per day
1 in 10Conversations enroll
1,269Enrollments to date
100%Quality verified and recorded

Month-13 retention will be published as soon as this cohort reaches the checkpoint.

The method

So you can check how we counted.

A cohort is everyone

Every sign-up in the named months, including those who never paid once. No exclusions.

Still giving means paying

Active on the client's own payment records. Failing payments count as lost.

One window, never a blend

When we publish a cohort it is a single sign-up window — recent enough to reflect how the program runs today, old enough that everyone in it has passed month 13.

Why no logos?

Our clients' donor and customer programs are their business, not our marketing. Once an NDA is signed, you get the names, a reference who's agreed to take your call, and the full cohort file.

Commercial figures: client-verified enrollment and quality records. Fundraising cohort figures are published once the full cohort file supports them, and not before.

Let's make your program our next success story.

Tell us about your goals. We'll come back with a staffing plan, a launch date and results from a campaign like yours.

Design your Impact